Artistic photography meets professional model development.
Eric Heitz guides you personally: in front of the camera, in a coaching session after every shoot and along your path as a model. In and around Burgau, online from anywhere, or for a week in Tuscany.
Three ways to work with Eric
Open for booking196 days to goEvent · one week
Model Camp Tuscany
A week of workshops and shoots in Tuscany – together with Eric and his team.
3–9 May 2027 · Arcidosso
Applications openIn person · in the studio
Signature Model Coaching
Your development as a model, shoot by shoot. Every shoot ends with a personal coaching session.
In person with Eric
Coming soonOnline · from anywhere
Artista Model Academy
A video course with assignments plus a weekly group call with Eric – from anywhere, at your own pace.
Online with Eric
Pictures with presence.
A glimpse of Eric's work: fashion, editorial, beauty and portrait. This is the kind of material you will be working with.
He knows both sides of the camera.
Eric Heitz is the photographer behind Artista Photography. He knows both sides of the camera, and he brings exactly that to every shoot.
For two years he stood in front of the lens himself as an editorial model, on the catwalk and in niche shoots. So he knows how it feels when a pose won't land or an expression won't come.
How Eric works
- He meets you where you are today and guides you through every pose. The aim is for you to feel comfortable in front of the camera, not to pretend to be someone else.
- After every shoot he sits down with you for 30 minutes, explains what worked and gives you specific tips for next time.
- When you look for an agency, he talks you through which agencies suit you and which ones to stay away from.
„Born into a family full of artists – singers, painters and photographers – I had a love of art quite literally laid in my cradle.“
Your path in ten steps.
In the model coaching, every step is a shoot with coaching. A glimpse of the path you take with Eric:
- steps
- 10
- min. of coaching after every shoot
- 30
- pictures per shoot
- 15+
- 01Introductory shoot and finding your niche
- 02Creative shoot for Instagram plus Instagram guide
- 03Outdoor shoot: urban and nature
- 04Facial expression and emotional control
- 05Polas plus niche shoot
- 06Comp card shoot
- 07Printed model book plus legal handbook
- 08Introduction video for agencies
- 09Self-marketing and networking
- 10Model index plus your own model website
Behind the camera.
Setting the light, trying things out, looking at the display together. Shoots take place in various studios in and around Burgau – a different setting every time.
Know before you start.
Polas, comp cards, agencies, fees: the basics that give you confidence before your first shoot.
- Polas and comp cardsDraft · 2 min readPolas: how an agency sees you without styling
- Polas and comp cardsDraft · 2 min readThe comp card: your calling card as a model
- Agencies and feesDraft · 2 min readApplying to a model agency
- Agencies and feesDraft · 2 min readModel fees: what your rate depends on
- All topics
Frequently asked questions.
Do I need modelling experience?
No. In the introductory shoot you start from scratch. Eric guides you through everything, pose by pose.
Who can apply?
Anyone who wants to work as a model. Requirements differ from niche to niche, which is why you look for the niche that suits you together in the first shoot. Whether the coaching is right for you is something we work out in the first conversation. Not every application is accepted.
What happens after I apply?
You book a slot for the first conversation online. If it's a fit, a Zoom consultation follows, where we go through the programme, the package size and the cost. There is no trial shoot beforehand. Your first shoot is step 1 of the coaching.
Can I apply to agencies with the material?
Yes, that is what the polas, comp card and introduction video are for. Eric selects the material with you.
Is there a guarantee of jobs or an agency contract?
No. Whether an agency signs you or a client books you is up to the agencies and clients. The coaching gives you pictures, materials and experience in front of the camera that you can apply with. Artista Photography is not a model agency.
In person or online?
Both take you through the same ten steps. In the model coaching every step is a shoot with Eric, in person in and around Burgau. The Academy brings the programme to you online, with video lessons, assignments and a weekly group call with Eric, wherever you live.
Your next picture starts with an application.
Tell us briefly where you are and where you want to go. Then you book your no-obligation first conversation with Eric.